Compliance-first in-store tasting

Premium in-store liquor tastings, done right.

Certified tasting ambassadors, disciplined operations, and real performance data across Alberta, BC, Ontario, Saskatchewan, and Manitoba.

Request a CampaignSee How It Works
A professional tasting ambassador welcoming a customer at an elegant tasting table in a bright liquor store
+475%same-day sales lift on the featured product *
200,000shifts of operating experience behind Prime Sampling
$30/hrambassador pay, market pays $20–22 *
5provinces covered

Who we work with

One standard. Three ways to work with Prime Sampling.

A customer lifting a tasting cup from a tasting table in a premium liquor store

Liquor brands

  • ✓Trial driven where the buying decision happens
  • ✓Trained, quizzed ambassadors carry your message verbatim
  • ✓Per-event reporting within the hour
See the Brand Program
A store manager and a tasting ambassador talking in a well-lit private liquor store

Liquor retailers

  • ✓Brands pay for the event, never you
  • ✓Runs under your licence, with your approval
  • ✓Featured product bought at your till, in your store
See the Retailer Model
A confident professional tasting ambassador in a navy apron at a tasting table

Tasting ambassadors

  • ✓$30/hr, well above market
  • ✓Paid training and weekend shifts
  • ✓Kit shipped to your door
Apply to Prime Sampling
Abstract retail data flowing from stores and point-of-sale systems into business intelligence dashboards

Data integration + business intelligence

The activation is only half the story.

Prime Sampling combines disciplined field execution with full-scale data integration and BI. With retailer authorization, we can connect POS and sales data to campaign activity, then show retailers and brands what happened at the shelf, not just at the tasting table.

Tasting operations and enterprise-grade data expertise rarely live under one roof. At Prime Sampling, they do.

Featured product · campaign view

Illustrative

Events completed

24

Units tasted

1,860

Units purchased

590

Featured-product units by week

Tasting-event weeksNo events
Delivered as live Power BI reporting, refreshed on schedule and shared with your commercial team.
  1. 01 · Connect

    Approved data sources

    Retailer POS, product, store, and campaign data brought into one reliable model.

  2. 02 · Measure

    Commercial impact

    Sales before, during, and after activation, by store, product, event, and week, while the program is still actionable.

  3. 03 · Decide

    Decision-ready dashboards

    Live Power BI dashboards your commercial team can open Monday morning, not another PDF attachment.

For BrandsFor Retailers

How it works

Five steps. Every event, every time.

  1. 1

    Campaign plan agreed

    Featured product, stores, and dates set with the brand.

  2. 2

    Ambassador matched

    Certified, trained, and quizzed to a 100% pass before scheduling.

  3. 3

    Retailer confirmed

    The event runs under the store's licence, on the store's schedule.

  4. 4

    Verified execution

    GPS check-in on site, manager check-in on arrival, ID check on every pour.

  5. 5

    Report in one hour

    Units tasted, units purchased, feedback, and photos, all within the hour.

How Prime Sampling is built

Four things decide whether a tasting makes money. We hard-wired all four.

Premium people

Ambassadors paid $30/hr, well above the $20–22 market rate*. Better people show up, and sell.

Your message, verbatim

Campaign-specific training with a 100% quiz pass required before an ambassador can be scheduled.

Compliance in code

No verified liquor-service certification, no shift. Enforced by software, not spreadsheets.

Verified execution

GPS-geofenced check-in, a mandatory store-manager check-in, and a report within the hour.

Built on experience

Nine years. 200,000 shifts. An operating model built from the floor up.

Prime Sampling was founded after nine years of experience running national tasting operations. That experience across staffing, training, scheduling, compliance, and reporting shapes how the Prime Sampling team runs every campaign.

Experienced people, clear ownership, and responsive support from campaign start to finish.

Read Our Story
An operator reviewing a dashboard on a tablet while walking a liquor store aisle

Put a tasting program to work.

Your number arrives against a written pilot plan within 48 hours of our first conversation.

Request a CampaignTalk to Prime Sampling